As I Am

When it comes to finding hair care for your curls, you want a product designed with you in mind because your curls are special! The line of hair care products called As I Am was made with this idea at its core. As founder, Dr. Ali N. Syed traveled around the world and spoke with curlies from different countries; the question was always posed of what types of products a curly girl could use that was meant for curly hair specifically. Seeing a void in products aimed at meeting the needs of curls that are tightly coiled, Dr. Syed created As I Am. These carefully formulated products supply coily curls with care tailored to their needs. Using natural ingredients for hair care your curls will love, every option offers nourishing care to help you achieve your best curls.

We offer some of the most beloved options from As I Am to meet the needs of coily curlies. Every product offers nourishing moisture to keep hair healthy. Choose from shampoos, conditioners, defining creams, co-washes, and more from this trusted name in hair care. All products are free from harmful additives and harsh chemicals, such as sulfates, parabens, and silicones, known to dry out strands and contribute to build-up. Every As I Am hair care option uses the finest natural ingredients, including green tea extracts, African shea butter, coconut oil, vitamin E, and other nourishing ingredients for super-rich moisturizing and healing of damaged strands.

From their clarifying shampoo that helps clear your scalp of product buildup to their styling puddings to help with curl definition, every option has been made with you in mind! Looking for an intensive hair masque to restore life to frazzled strands? Check out their Hydration Elation Intensive Conditioner. Need help dealing with tangles without losing strands? Try one of their leave-in-conditioners or detangling sprays. Want to try several products at once and get started using this brand? Maybe their Coils and Curls Care Package featuring 6 of their leading products in travel sized options is the best choice for you! If you are unsure of what product to try first, check out hundreds of reviews from fellow curlies just like you! Find out what other users liked and disliked to help you narrow down your search.